Product Management

We recognize how important it is to effectively integrate the different elements of a company into one strategically-focused and unified organization to achieve successful product or brand management.

As the product/brand manager, you are ultimately responsible for your product’s or brand’s success.  This means having to oversee all aspects of a product or service line.  As a result, you have a myriad of factors and variables to consider — from product design to product launch, to pricing and messaging, to name only a few.  MarketRiver can help your company to effectively and successfully plan, develop, and direct the marketing efforts for a particular brand or product.

We can help you in the following product management and related areas:

  • Gathering market requirements
  • Addressing all four phases of the Product Life Cycle (Introduction, Growth, Maturity, Decline)
  • Differentiating the product
  • Developing product positioning and messaging
  • Promoting the product/service externally
  • Managing the Key Performance Indicators (KPIs) for the product/service post launch
  • Bringing new, follow-on products to market
  • Monitoring the competition
  • Developing sales tools such as brochures, website content, white papers, presentations and sales kits
  • Measuring customer satisfaction and feedback

Our support can assist your company to achieve key objectives such as:

  • Increasing sales and maximizing revenue
  • Maintaining a sharp focus on the markets chosen by your organization
  • Understanding and keeping abreast of the market and customers’ needs
  • Staying ahead of the competition
  • Translation customer requirements into the right features for your product/brand
  • Increasing customer satisfaction
  • Improving the quality of your product/brand
  • Reducing time-to-market