We recognize how important it is to effectively integrate the different elements of a 
company into one strategically-focused and unified organization to achieve successful product or brand management.
As the product/brand manager, you are ultimately responsible for your product’s or brand’s success. This means having to oversee all aspects of a product or service line. As a result, you have a myriad of factors and variables to consider — from product design to product launch, to pricing and messaging, to name only a few. MarketRiver can help your company to effectively and successfully plan, develop, and direct the marketing efforts for a particular brand or product.
We can help you in the following product management and related areas:
- Gathering market requirements
- Addressing all four phases of the Product Life Cycle (Introduction, Growth, Maturity, Decline)
- Differentiating the product
- Developing product positioning and messaging
- Promoting the product/service externally
- Managing the Key Performance Indicators (KPIs) for the product/service post launch
- Bringing new, follow-on products to market
- Monitoring the competition
- Developing sales tools such as brochures, website content, white papers, presentations and sales kits
- Measuring customer satisfaction and feedback
Our support can assist your company to achieve key objectives such as:
- Increasing sales and maximizing revenue
- Maintaining a sharp focus on the markets chosen by your organization
- Understanding and keeping abreast of the market and customers’ needs
- Staying ahead of the competition
- Translation customer requirements into the right features for your product/brand
- Increasing customer satisfaction
- Improving the quality of your product/brand
- Reducing time-to-market
