Branding & Marcom

Your brand defines who and what your are.  Research indicates that every company has a brand in the mind of the consumer.  The key is to ensure that the brand that you have truly reflects what you want it to reflect and what you really are.  It is therefore vital that you also properly communicate what your brand stands for to your current and prospective customers.

What do people think when they look at your company web site, brochure or business card?  Do they come away with a positive impression, and choose you over your competition?

MarketRiver personnel have extensive experience in branding and marketing communications — from global branding initiatives to developing marketing collateral material for small companies.  Our industry experience covers a broad range of industrial and consumer markets in the private sector, as well as the civil and defense sectors of the federal government.

We can help your company to achieve consistent and strategic branding that will result in strong brand equity, thereby adding value to your company’s products and services.  We will review your company’s operations and objectives by addressing such key questions as:

• What are the key features and benefits of your company’s products and services?
• What does the marketplace already think of your company?
• What qualities do you want the marketplace to associate with your company and products?
• How is your company different from your competitors?
• Why should consumers choose your company’s products and services instead of those of your competitors?
• Are you communicating your company’s brand effectively to industry analysts, the media and thought leaders?

We can provide assistance in designing and developing the following types of marketing collateral material for you: